skip to Main Content

Supermarket Value Ranges

It can be hard to stick to a budget when you’re food shopping, especially with all of the tempting offers and promotions out there. But did you know that some supermarket own brands are just as good as – if not better than – the more expensive brands? In this blog post, we’ll take a look at some of the best value supermarket ranges out there. So whether you’re looking for something cheap and cheerful or an affordable alternative to your usual brand, we’ve got you covered!

ASDA Just Essentials

If you’re looking for a no-frills, budget-friendly option, Asda’s Just Essentials range is perfect for you. The products in this range are all everyday items that are great quality but won’t break the bank. From pasta and rice to tinned goods and cleaning products, you’ll find everything you need, the range comes in yellow packaging so you can easily identify it in the supermarket whilst you shop. Since the re-brand the value range has gone viral on social media, causing ASDA to limit each value item to 3 per person, so there is enough for everyone.

Morrisons Savers Range

Morrisons Savers is the supermarket’s budget range, which offers great quality products at low prices. The products in this range are all everyday items that you would normally find in the supermarket, but they are much cheaper. For example, a pack of Morrisons Savers pasta costs just 20p, while a similar product from another supermarket cost much more.

Tesco Value Ranges

Tesco uses various brands for their value range products, including Hearty Food Co, Ms Molly’s, Butcher’s Choice, The Grower’s Harvest, Eastman’s & Creamfields. These products are all own-brand products that are made by Tesco themselves.

Sainsbury’s Basic Range

Sainsbury’s also have their own value range of products, called the Basic range. This is a similar concept to the Tesco Value range, in that it offers good quality products at low prices. The main difference is that the Sainsbury’s Basic range is only available in selected stores.

M&S Remarkable Value Range

Many people assume that all products in Marks & Spencers are expensive, whilst this may have been the case many years ago the food hall now has a range of value products which M&S call Remarksable value range. This range of food is made by M&S themselves and offers good quality products at a fraction of the cost of their more upmarket ranges.

Lidl & Aldi Value Supermarkets

Lidl and Aldi are supermarkets that have become increasingly popular in recent years, they are known for their low prices in general on many products. Both Lidl and Aldi have their own ranges of products which are usually a lot cheaper than the equivalent branded product and many have won awards.

The supermarkets also have seasonal offers or ‘special buys’ as they are called which can be good deals on products, but again only if you were planning to buy that product anyway. It can be easy to get caught up in the excitement of a ‘special offer’ and buy something.

Lidl also has too good to waste boxes which provide up to 5kg of fruit & veg for just £1.50, these can be found each day in local stores, although stock may vary depending on supply and demand.

Waitrose Essentials Range

Essential Waitrose is the value range available at Waitrose & Partners, many of the products are sourced within Britain. The range includes over 700 products which are available in store and online. The packaging is more basic than the other ranges however the food inside is still of excellent quality.


Supermarket own brands are a great way to save money without compromising on quality, all of the supermarkets listed above offer good quality products at very reasonable prices. If you are looking to save money then give some of these products a try.

The Supermarkets also have loyalty cards which give you money off your shopping, every little helps and if you are a regular shopper at one particular supermarket it soon adds up. My personal favourite is the Nectar card which can be used in Sainsburys, Argos, eBay and many other places as well as petrol stations.

What are your thoughts on supermarket own brands? Have you tried any of the products listed above? Let us know in the comments below.