Hamleys is one of the oldest and most iconic toy retailers in the world, renowned for its magical shopping experience and wide selection of toys, games and gifts. Founded in 1760, the flagship store on London’s Regent Street remains a global attraction, spread over several floors and packed with everything from classic toys to the latest tech gadgets. Known for its lively in-store demonstrations, themed displays and friendly staff, Hamleys brings joy to children and adults alike. The brand caters to all ages and interests, offering plush toys, puzzles, educational games, collectables and exclusive merchandise. With seasonal events, interactive zones and regular promotions, Hamleys delivers more than just a shopping trip – it’s an immersive day out. Whether you’re hunting for a birthday gift, a family treat or something truly unique, Hamleys combines tradition, wonder and play in every visit.