Glasses Direct is a UK-based online eyewear retailer offering a wide range of prescription glasses, sunglasses, and contact lenses from both designer brands and their own stylish collections. The brand focuses on convenience, allowing customers to try on frames at home with a virtual or at-home trial service. With competitive pricing, they often offer free lenses upgrades, multi-buy deals, and seasonal discounts. Glasses Direct is known for its easy ordering process, free delivery, and reliable customer support, making it a popular choice for affordable, fashionable, and well-fitting eyewear.