Gini London is an independent British women’s fashion brand based in London, originally launching from a bohemian market stall in Camden and Spitalfields. The label offers modern, versatile collections in chic prints and flattering cuts, including dresses, tops, jumpsuits, and swimwear designed to take you from day to night. Emphasising both style and sustainability, the brand frequently releases seasonal edits featuring bold yet wearable pieces. Shoppers can often find Gini London deals through regular sales—such as up to 50 % off select styles—alongside introductory offers for new customers.