Cult Beauty is a UK-based online beauty retailer known for its carefully curated selection of high-performance skincare, makeup, haircare, wellness items, and beauty tools. The platform showcases both cult-favourite brands and emerging indie labels, offering expert-backed product ranges from cleansers and serums to colour cosmetics and self-care tools. Cult Beauty is celebrated for its educational reviews and editorial content that help shoppers make informed choices. Customers can often find Cult Beauty deals and discounts through seasonal sales, flash events, exclusive brand launches, and curated discovery bundles.